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July 23 (Reuters) – Comcast’s Peacock streaming service reported its first quarterly profit ever on Thursday, as the soccer World Cup and the hit reality show “Love Island USA” attracted more subscribers.

Shares ​of the company were up 3% in premarket trading.

The $189 million ‌pre-tax profit marks a major win for the streaming service, which was a late entrant in 2020 and had to spend billions of dollars on content to establish a foothold in a market dominated by Netflix, Disney+ and Amazon Prime ‌Video.

The ​service added 2 million paid subscribers in ⁠the April-June quarter, nearly four ⁠times the figure expected by analysts who were polled by Visible Alpha. The additions took its total to 48 million. Its sales rose 54% to $1.90 billion, also ahead of estimates.

While its subscriber ​count is much lower than that of Netflix and Disney, the growth suggests Peacock’s strategy of focusing on live sports is paying ⁠off. The service streamed Telemundo’s Spanish-language ⁠coverage of FIFA World Cup matches, whose viewership benefited ​prime-time kickoffs in the U.S.

A strong summer movie lineup, including unexpected box-office ​hit “Obsession” and animated film “The Super Mario Galaxy Movie,” helped the ‌company’s studio revenue grow 25% to $3 billion.

The result is also a boost for Comcast’s planned spinoff of NBCUniversal and Sky, which will leave the company with a connectivity business facing tough competition from fixed-wireless offerings ⁠and rivals aggressively expanding their fiber networks.

Its broadband customers decreased by 167,000 in the second quarter, more than the 165,300 losses estimated by FactSet.

Adjusted ⁠earnings before interest, taxes, ‌depreciation, and amortization for the theme parks unit ⁠fell 5.1%, with the unit’s revenue of $2.41 billion ​slightly below ‌estimates.

Comcast continues to see pressure at its theme ​parks in ⁠Asia as geopolitical tensions have curbed Chinese travel to Japan, while a weak Chinese economy has weighed on attendance at its Beijing theme park.

Total revenue of $29.94 billion and adjusted profit of $1.04 per share beat estimates, according to data compiled by LSEG.

(Reporting by Harshita Mary Varghese in Bengaluru; Editing ​by Leroy Leo)

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